Mark Palmer
A website is one of the most important tools you have as a business owner to get more customers and clients. A good website differs Website Elements from a bad website, or a good website from a great one, right? A great website will have these 10 qualities. Whether or not you retain makespace! You should find them helpful as your Louisville web designers:
Navigation
An easy-to-navigate website design and menu items that are easily accessible from any page are essential. Viewers should always know where they are on the website and have easy access to where they want to go. A site map is a great idea and will be used if it is available. There is always room for improvement in this area of most websites, even though it sounds elementary. In order to avoid being annoying, an interactive menu should focus on functionality.
Visual Design
Your website will be more appealing if it uses great graphics. People are visually oriented creatures. You have about 1/10th of a second to impress your visitor – and potential customer – and show them that your business (by proxy) is trustworthy and professional. However, it’s important not to overdo it. For maximum effect, scrolling text, animation, and flash intros should be used sparingly in your web design.
Content
Your website is built on this foundation. Content plays a major role not only in search engine rankings, but also in why most visitors are coming to your website in the first place. The text on your website should be informative, easy to read, and concise. Your website design will be more engaging, effective and popular if you have well-written web content and copy.
Web Friendly
It doesn’t matter how informative, beautiful, and easy-to-use your website design is, unless it’s mobile-friendly. Your web designers need to understand how to make your website work on all major browsers, and how to use meta tags, alt tags, and SEO (Search Engine Optimization). Your search engine placement and visual appearance of your site are affected by many factors, so make sure your web designer knows what he or she is doing.
Interaction
A truly effective website design engages your visitors immediately and keeps their attention throughout EVERY page, as well as influences them to contact you. It is called conversion, and it is probably the ultimate goal of your website. There is a thin line between interaction and annoyance, so the level of interaction should never outweigh the benefit.
Information Accessibility
Many visitors to your website do not have the time or interest to browse the entire site. It may be that they only need to access a phone number or an address, or just a specific bit of information. Due to this, it is important to place key information in plain sight, in an area that is easily accessible. We’ve all experienced the frustration of not finding needed information on a website, and the result is always a frustrated visitor. Disgruntled visitors will not stay on your site very long and are unlikely to return, let alone do business with you.
Intuitiveness
A great website anticipates what your visitors are thinking and caters directly to their needs, and has elements that are arranged logically. It’s important that your landing page is directly relevant to what the visitor searched for rather than forcing them to filter through all of your information if they’re searching for one of your products or services on a search engine or directory where your site is listed. A straight line is the shortest distance between two points.
8 Branding
A website should reflect your business and your brand directly. You should be able to make a visual connection between your logo, print materials, and brick-and-mortar location as soon as your visitor sees them. This not only makes your branding more memorable, but also enhances your company’s credibility and image overall.
Turnaround time
Getting the site up and running is the number one complaint of website design customers. It is not unusual for a firm to take an unusually long time to complete your website. The longer it takes to complete the website, the more business – and value – you will lose. Websites that aren’t online and working properly won’t bring you any business!
Conversion
Your website is one of your business’ most important client generators, and it must focus on bringing in new clients and making additional services available to existing clients by increasing awareness about your services. Providing them with the tools they need to do business with you will increase your website conversions and bring you success.
Your relationship with your web designer will likely last as long as your business, so choose wisely! (I hope this helps!)
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