It is easy to customize for your company and optimized for posting Digital Marketing Job Description in online job boards or careers pages.
The responsibilities of a Digital Marketing Manager include:
- Developing digital marketing campaigns including web, SEO/SEM, email, social media, and display advertising
- Our social media presence across all digital channels must be maintained
- Analyzing and reporting on all digital marketing campaigns
The job description
If you live and breathe digital marketing, we want to hear from you. Across all digital channels, we are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns.
How does a Digital Marketing Manager work?
The ability to lead integrated Digital Marketing Job Description campaigns from concept to execution requires a solid understanding of current marketing tools and strategies. In order to launch campaigns on time and within budget, digital marketing managers partner with the marketing team, supporting teams (such as programmers), and vendors.
Responsibilities
- Develop and implement all digital marketing campaigns, including SEO/SEM, marketing databases, email, social media, and display advertising
- Our social media presence is designed, built, and maintained
- Report on all digital marketing campaigns’ performance and compare it to goals (ROI and KPIs)
- Analyze trends and insights to optimize spend and performance
- Develop new growth strategies that are creative and innovative
- Experiments and conversion tests should be planned, executed, and measured
- Create landing pages and optimize user experience in collaboration with internal teams
- Evaluate end-to-end customer experience across multiple channels and touchpoints using strong analytical skills
- Optimize user funnels and instrument conversion points
- Work with vendors and agencies
- Analyze emerging technologies. When appropriate, provide thought leadership and perspective on adoption
Skills and requirements
- An undergraduate or graduate degree in marketing
- Digital marketing experience with proven results
- Experience managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
- Creative with experience identifying target audiences and designing digital campaigns that engage, inform, and motivate
- Optimizing landing pages and user funnels
- Experiments with A/B and multivariate designs
- An understanding of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Understanding of ad serving tools (e.g., DART, Atlas)
- Google Adwords campaign setup and optimization experience
- Understanding of HTML, CSS, and JavaScript development
- Data-driven thinking and strong analytical skills
- Being up-to-date with online marketing trends and best practices
Frequently asked questions
How does a digital marketing manager work?
In order to reach customers, build brand awareness, and promote products, digital marketing managers use a variety of channels. Creative strategists with deep knowledge of digital media planning strategies, they wear many hats.
How does a Digital Marketing Manager perform his or her duties?
A Digital Marketing Job Description develops and implements strategies to promote a company’s products. Their marketing message is delivered through various channels, such as social media networks, Google Ads, website content, and email marketing.
How do you make a good Digital Marketing Manager?
Digital Marketing Managers must create and upload copy to websites and other platforms, optimize images for their website, and understand how marketing impacts business goals. To demonstrate the effectiveness of specific campaigns, they must also provide accurate reports on Return On Investment.
What is the role of a Digital Marketing Manager?
The Digital Marketing Manager usually works in a small team with other marketing professionals. Marketing channels such as SEO, PPC, and email marketing are overseen by different marketers. Each team of Digital Marketing Managers is supervised by a Marketing Manager who prioritizes tasks and directs the team’s marketing efforts.
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