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In terms of average watch time on Android devices, Tiktok marketing strategy has recently surpassed YouTube as the fastest growing social channel. The app is also the first non-Facebook app to reach 3 billion downloads on the app store. TikTok represents a game-changing opportunity for digital marketers. Short-form, lo-fi video does not follow many of the best practices marketers are

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Another TikTok feature has been added. What is TikTok Now, another app competing with TikTok, is particularly interesting because it’s a clone of BeReal, another app actively stealing attention from TikTok. In addition, TikTok recently spun off TikTok Now into its own app. Everything you need to know is right here. TikTok Now: What is it? TikTok launched a new

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Facebook, Twitter, Instagram, and TikTok are the banks sustaining this digital world of retweets and email blasts if content is the currency. Social Media We cannot overstate the importance of social media marketing, which uses platforms like those mentioned above to increase brand awareness and promote products and/or services to potential customers. The purpose of this blog is to explain

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An online advertising model in which an advertiser pays a publisher for every click on an advertisement Pay-Per-Click (PPC): what is it? Pay-Per-Click Advertising model in which an advertiser pays a publisher each time a link in an advertisement is clicked. PPC is also known as cost-per-click (CPC). A pay-per-click model is primarily offered by search engines (e.g., Google) and

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The Types of Digital Marketing world is a beast. What are the best channels to watch? How do SEO and PPC work? What are the advantages and disadvantages of each type of digital marketing? Do you even know where to begin? Here are the top 10 types of digital marketing to help you out. Although there are blurred lines between

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